Environmental Lifestyle Imagery: Don’t be Average

Angler Geoff Mueller casts to cruising bonefish at Bair's Lodge, South Andros, Bahamas.

What is an environmental lifestyle image? Seems pretty self-explanatory, right? It’s an image that gives as much (if not more) attention to the environment, as it does to the activity taking place. It’s the perfect marriage between location

and recreation. It’s the type of image so many of us fall in love with because it highlights both an action or activity as well as a beautiful place. It’s an image that is both beautiful from a straight photographic standpoint, and one that connects with many viewers on a more personal level depending on their experience with the activity actually taking place in the image.

For me, it’s like having my cake and eating it too. I discovered my passion for photography in scenic landscape work. I have also been an avid participant in many recreational pursuits since a young age. It’s a combo that takes me to many beautiful locations, while watching and/or participating in the things I love to do.

This image embodies everything I love about fly fishing on the ocean. Clean, open air. Limitless space. Uninhibited motion. Surreal landscape. Endless skies. Soft, barefoot sand. Whether approaching it with a camera, or a rod in hand, it is an absolute dream.

This image was captured about 15 min before sunset. Having that sun low on the horizon emphasized the repetitive texture in this spit of sand. The location was perfect here. The activity was spot on. But the light it what brought this image to life. Without light, this image is an average shot of a dude casting to bonefish on a pleasant spit of sand in the middle of the Bahamas. And we all know that average is just as close to the bottom as it is to the top.

Don’t be average.