I’ve always said that the hardest part of running a photography business…is running a photography business.
For the most part, I try and remain free of the online armchair quarterbacking that will straight suck the creative life right out of you, but, within all but the most elite levels of photography, there has long been a misconception in the creative world that artistic prowess is somehow a portal to weakness when it comes down to the nitty gritty of doing business.
There are many veteran photographers in the industry that are incredibly wary of what the future holds. While completely justified in their grim outlook (vs. the glory days), I can say with assurance that I believe the future to be bright, albeit very different. The bottom line has always been “adapt or die”. That’s a tough one for sure–I believe adaptation, in this sense, walks a fine line between relinquishing standards and understanding what is a sustainable new way of doing business. Adapt in a way that benefits both parties involved, understanding that there will need to be compromise from both parties.
My new bottom line? CAN YOU SLEEP AT NIGHT WITH THE DEAL YOU JUST MADE? Is it good for both parties involved? Is it ridiculously lopsided? Look out for numero uno, while keeping the health of the industry a close second.
Head back to adambarkerphotography.com.