Case Study: Lifestraw Asset Library Shoot(s)
Client: Lifestraw--specializing in personal hydration products with filtration for on-the-go outdoor and travel enthusiasts.
Shoot: Multiple lifestyle shoots across the course of several years.
Location: Multiple locations throughout Utah and California
Objective: Capture numerous images to be used across multiple platforms for marketing collateral, display, advertising and internal use. Client specified importance of engaging imagery that shows product in use.
Results: A library of diverse imagery that clearly defines the Lifestraw brand across a broad range of activities, lifestyles and consumer demographics. Oh, and one ridiculously awesome power stance, as demonstrated in the image to the left.
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