Communications & Marketing Director, The Vitec Group Simona Colombo (p: Aaron Dieppa) About this Project: This project required a different approach than what Manfrotto had been accustomed to in past product launches. We put together a team of young, dynamic professionals and set off on an epic road trip through California. With exceptional imagery, video, BTS, and real-time social media integration, the Befree project was centered around storytelling and striking an aspirational chord with the worldwide photographic community. On Hiring Adam: Adam was the perfect photographer for this project! His love of nature translates into extraordinary landscape imagery. His images speak the language of open space, wind, sky and horizons. His willingness to work with the Bui Bros (video) and BTS photographer Aaron Dieppa was key to creating a finished product that was both instructional, motivational and enjoyable to view. On Adam’s Approach: After spending a week together on the road, I can say with assurance that Adam does whatever necessary to capture that perfect image. He loves his job, which is reflected in the constant smile on his face, regardless of the inevitable challenges that come with a shoot of this nature. On the Finished Product: Great imagery, compelling content and unique interviews made for an engaging project that has the approachability of grass roots outreach, and the professionalism of a high-dollar campaign. Final Word: Definitely looking forward to hiring Adam for future projects!