Case Study: Mountain Khakis

Client: Mountain Khakis (apparel brand) Shoot: Spring/Summer 2013 Catalog Location: Northern Utah Objective: Produce authentic, inspired lifestyle imagery consistent with the MK brand: "Built for the Mountain Life", showcasing lifestyle product in their 2013 spring/summer line. Results: Over 5K images shot in two days. Inordinate amounts of: arm wrestling, horse-shoeing, whiskey drinking, zoolander-ing, fly-fishing, canoe portaging, smoke-bombing, broken down-ing, and doing it all again-ing. (move your cursor to the right hand side and click on the arrow to continue on)